About Good Food Finder

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Good Food Finder (GFF) is an Arizona statewide, online directory of family farmers and food crafters established to tell their story and promote food diversity. Our goal is to provide a centralized gathering space where citizens, chefs and other researchers can learn about and connect with their local food providers in order to disseminate their message and product as widely as possible. Ultimately, the collection, exchange and distribution of this information will increase direct sales for these food producers as well as strengthen community resilience and create a healthier, sustainable food system in Arizona.

Our Resources page provides complementary information about farmers markets, community supported agriculture (CSA) programs, restaurants, retailers and agritourism opportunities that source from Arizona food providers, and the Local First Arizona Blog tells their stories as well as provides information on related events and other opportunities.

Get found on Good Food Finder – Resources Page



Good Food Finder and Local First Arizona

Good Food Finder is now an initiative of Local First Arizona. Local First Arizona will work to build on the site and update data, through outreach, research, and collecting input from the local food community. We will also continue to improve the site’s functionality. Additionally, all the educational content on the Good Food Finder blog has transitioned to the Local First Arizona blog where we will continue to add valuable educational articles.

Our Mission

Arizona is ripe with opportunity; it has an abundant food history and an ample provisional food community that needs its stories told. Good Food Finder’s mission is to:

1. Promote locally-produced and processed foods;
2. Stimulate food-based community economic development in Arizona;
3. Foster new opportunities for Arizona farmers, ranchers and food crafters;
4. Cultivate healthy eating habits and educated, empowered consumers;
5. Expand access to affordable, fresh and local food; and
6. Demonstrate the connection between food, health, community and the environment.



Our Story

Founder Natalie Morris began Good Food Finder in 2011 as a research project funded by a Borderlands Food and Water Security Fellowship grant given to her by W.K. Kellogg Foundation Chair and University of Arizona professor, Dr. Gary Paul Nabhan. Through research it became clear that small-scale farmers and artisans needed increased exposure as well as a centralized direct-marketing source. She published her work to promote these producers as well as Arizona’s diverse offerings and at the same time filling a need within the community to connect with local food producers in a more familiar way. Good Food Finder has since become as socially responsible tool to promote Arizona’s biodiverse food offerings, and the various producers that create them.

Founder of the statewide directory Good Food Finder, Natalie is an Arizona native and formally trained culinarian who earned her Masters of Arts in Food Culture and Communications from the University of Gastronomic Sciences in Italy. In 2012, she was awarded the W.K. Kellogg Foundation Fellowship grant for the Borderlands Food and Water Security program at the Southwest Center within the University of Arizona and currently, she is a Professor for the Sustainable Food Systems program at Mesa Community College. Most recently, she managed public event outreach for the Phoenix Public Market while establishing and coordinating the inaugural year of the youth-focused urban agriculture project Truck Farm Phoenix.

Good Food is Accessible and Affordable for Everyone

What is Good Food?

Good food meets most, if not all of the following criteria:

  • It is accessible to the community, both in terms of distribution and affordability;
  • It is wholesome and is composed of identifiable and pronounceable ingredients;
  • It is sustainably and ethically grown;
  • It teaches us about the connection between healthy food today and better performance in school, work, and play;
  • It builds community by bringing everyone to the table to share in common experience;
  • It contributes to a thriving local economy that builds prosperity for all members of the community;
  • It is culturally relevant and takes into account regional and demographic identity of the area;
  • It is biodiverse, including heritage foods indigenous to the region;
  • And it is raised or crafted in proximity of the place where it is ultimately consumed.

“When we start trying to make healthier choices, we discover that many of the choices that are good for our own personal health are also good for the environment, our community, and our local economy. It’s a virtuous cycle. Choosing the right food for our bodies helps the environment and farmers. There’s an incredible ripple effect way beyond just that one choice.” Anna Lappé