Good Food Finder is an online directory of statewide family farmers and food artisans. We maintain a comprehensive database of in-state resources and provide a collaborative food space for small-scale food makers and their supporters to locate one another, share food creativity, exchange food system dialogue and generate direct-sell relationships.
As an impending non-profit, our mission is to strengthen, expand and retain the community of people that support local food systems by stimulating creative conversation and application through the provision of our information and education of tradition and technology. We see this process as a path to reaching our vision, which is to create a network that fortifies food’s connectivity through people, benefiting the lives of our family farmers and food artisans as our community food providers and ultimately restoring the standards for food as they once were.
By acting as a virtual gathering place for food producers, professional food buyers and everyday consumers that will inspire and empower them to seek and directly support small, local markets and businesses within their own community, GFF will accomplish the following:
1. Increase name and brand recognition for small-scale growers, ranchers and food artisans.
2. Forge relationships between producers and buyers, producers and consumers and from person to person.
3. Educate citizens on food cultures, from historic traditions to plant biodiversity and restoration.
4. Encourage resilient local economy infrastructure through food relationships
Our hope is that GFF will promote small food-based businesses, recognize the growth of Arizona’s cultural biodiversity and artisanship and encourage sustainable small business practices.
Contact us if you would like to be listed on Good Food Finder or our Resources page.
Founder Natalie Morris, WK Kellogg Foundation Fellow in Borderlands Food and Water Security, began Good Food Finder as a research project. Through research it became clear that small-scale farmers and artisans needed increased exposure as well as a centralized distribution source. She published her work to promote these producers as well as Arizona’s diverse offerings at the same time filling a need within the community to connect with local food producers in a more familiar way. Good Food Finder has since become a way to also promote Arizona’s biodiverse food offerings and has three active staff and an increasing number of supporters.
We believe that a good food system is circular: that from seed back to seed, all links in the food chain are thought of and treated fairly. While today’s food system typically consists of many links, Good Food Allies focuses on the people in it. We are inspired by the work of our small-scale, family farmers and ranchers and continue to be in awe of the artisans and home-cooks resurrecting and perfecting the cultural food traditions and practices of others.